An effective website is one that drives visits, converts customers, and shows consistent growth. Sounds simple enough, right? But you know that success is a moving target, and keeping your website optimized is a full-time task.
When it comes to SEO, there are a few things you can rely on: “good enough” isn’t, “finished” is temporary, and keeping ahead of changing search engine algorithms can make you feel like Indiana Jones running from a rolling boulder.
Gone are the days when a sheer volume of links to your site was enough to raise it to the top of search results. Today, over 70% of searches results in an organic click in Google, which means all aspects of your website have to work together for maximum brand exposure. Authoritative content, local relevance, responsiveness to competitor tactics, and understanding user intent are all vital to positioning your site to be found — and all of those depend on effective SEO.
Bottom line: finely-tuned SEO can elevate you above your competition and raise your site to the top of search results.